Artificial intelligence used to analyze online opinions to determine most popular ecommerce site

Artificial Intelligence company Aspectiva, which analyzes user-generated
content UGC from across the web to generate insights for retailers and
shoppers, applied its technology to determine exactly what shoppers liked and
disliked about key US retailers. 
They gave us this informaiton:

Collecting text opinions from across the web – including from reviews,
forums, social media, YouTube, the report found that Barnes & Noble was
ranked the best eCommerce site in the US. 
The online bookstore came top in a list of over 40 retailers.
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