Edelman’s Trust Barometer 2009 – Trust and Source Credibility

The 2009 Edelman’s Trust Barometer shows that credibility of all sources about a company has dropped since 2009. Business magazines were the most trusted sources about a company in 2008 and this has dropped from 57% to 44%.… Read more -->

Edelman Trust Barometer

Edelman Trust Barometer

Edelman has published a report on Trust and credibility. For example, the research shows that 25-34 year olds determine a company’s trust via quality of products/services, customer service and value.… Read more -->