How long should a marketing plan last?

We’re developing our first marketing plan and wondered how long it should last?

A marketing plan addresses many different issues [see marketing planning] and when you have conducted a through review of your competitors, you may not need to do this again unless there is a significant change.… Read more -->

Do we need marketing help?

How do I recognise if I need marketing help? We think that marketing plans sound like a good idea, but do we really need one?Read more -->

Why should we have a marketing plan?

One of our advisors has suggested that we need a marketing plan. We’ve never had one before, why should we bother?Read more -->