businesses start to think about creating a plan for the next 12 months.
We’re developing our first marketing plan and wondered how long it should last?
A marketing plan addresses many different issues [see marketing planning] and when you have conducted a through review of your competitors, you may not need to do this again unless there is a significant change.… Read more -->
How do I recognise if I need marketing help? We think that marketing plans sound like a good idea, but do we really need one?… Read more -->
All the info about marketing plans is useful, but what is actually involved in the marketing planning process?
In order to create the marketing plan, there are a number of stages that an organisation needs to go through which begins with looking at the organisation’s mission statement and corporate objectives – this provides an overall look at what the company is trying to achieve.… Read more -->
One of our advisors has suggested that we need a marketing plan. We’ve never had one before, why should we bother?… Read more -->
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