Influencer marketing campaign fails

Influencer marketing is now a common concept for many companies. Getting admired people to use your products and let people know via their social media channels is now a standard issue marketing tactic.… Read more -->

How to select influencers

Influencers are opinion leaders that can generate product engagement and sales via social media for brands.


In our social media driven marketplace many companies are choosing to use ‘influencers’ to help sell their brand and their products.… Read more -->

What makes one influencer stand out from the rest?

It’s an interesting question – what makes one influencer stand out from the rest?

If you have ever been curious as to why digital marketing agencies or brands choose to work with particular bloggers or influencers, you would be wrong to assume it was all down to follower count.… Read more -->

Influencer marketing

How Micro-Influencers are Making a Big Splash

In influencer marketing, the focus is less on the product and more on the people who use it.


It’s a way of leveraging social proof, by showing influential people using the product and recommending it to an audience.… Read more -->

Influencer Marketing: What is it and How does it Work?

Read about Influencer Marketing – what it is, how it works and how to become an influencer Read more -->