Location Based Marketing tools, the essentials on Gowalla and Foursquare

Much has been written about Location Based Marketing tools, and it’s fair to say that many people still aren’t aware of what’s there.Read more -->

Gowalla – a lonely planet written by your friends?

Gowalla is positioned as a social version of lonely planet, a travel guide written by your friends.

You arrive at a venue, check in, see who’s there, what local information is available and get a badge as a memento of your visit.… Read more -->