Location Based Marketing tools, the essentials on Gowalla and Foursquare

Much has been written about Location Based Marketing tools, and it’s fair to say that many people still aren’t aware of what’s there.Read more -->

Facebook Deals and Foursquare – what’s happening?

I’m predicting the death of Foursquare by the end of this year.

In January I held my own Foursquare experiment and I checked-in everywhere I visited for four weeks.… Read more -->

My Foursquare Experiment

Foursquare is a mash-up between an online loyalty card and geo-social networking tool.Read more -->

Will Foursquare survive Facebook Deals?

Foursquare is the ultimate in mobile loyalty cards. Forget loading the wallet with more plastic, just carry your mobile phone and every time you ‘check in’ to a venue you collect points.… Read more -->


What is Foursquare?

First of all, you need to know some terms:

The ‘Mayor’ – a person who visits a location eg restaurant, store, etc the most frequently over a 30 days period.… Read more -->