What is content marketing and why is it important?


A relatively new form of digital marketing, content marketing is the practice of
consistently creating and distributing engaging, useful content with the aim of
attracting a clearly defined audience
.

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How to use Hashtags as part of your marketing strategy


Originally
adopted by Twitter users as a way of categorizing messages, placing the hashtag
symbol before a relevant keyword or phrase turns them into searchable links that
bring together all posts containing the marked word or phrase.

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IFTTT for social media automation


IFTTT, an acronym for If This Then That, is an automation tool that connects two services together so that an action from one service triggers an action on another.

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Facebook polls – any suggestions?

Techcrunch reported back in 2012 about Facebook removing the polls. It’s
happened.… Read more -->

Pros and Cons of Social Networks for B2B

Many B2B businesses are just finding their feet on social
media, in an ever increasingly digital world and the choice of channels can be
somewhat overwhelming.
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Strengths and Weaknesses of Different Social Media Channels for B2B

In a world that is almost entirely reliant on, and to some
extent addicted to, technology, there has never been any better time than the
present to bring your business up to date and delve into the world of digital
marketing, predominantly social media.
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Pros and Cons of Social Networks For B2C

As
much as some businesses are still trying to, the fact is that social media can
no longer be ignored from a B2C perspective.
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The Strengths and Weaknesses of Different Social Media Channels for B2C

In a now digitally vast world, marketers have an over
whelming amount of digital channels to work with to enable them to target and
engage with the right audiences for their products and services.
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How can I create two pages on Facebook?

I want to create two pages on Facebook for two different businesses. I don’t want one group of clients seeing the other page.
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