Investigating the demographics of the readers of the world’s top blogs

Pingdom have carried out some research into who reads the world’s top
blogs which we found interesting:

  • The blog with the biggest share of older readers is The Caucus, with 25% of its readers being older than 64.
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Blogging for Business: The what, why and how to

So as a marketing industry or business
professional you will have heard of and most likely seen blogs of all kinds.
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“Cartoons can generate more sales for service businesses than a whole page of words”

Service businesses face special challenges and can be difficult to demonstrate. If you’re using any form of social media, such as blogging, the blogs can be less engaging as it’s mainly words, no images.Read more -->