Sources of social and demographic information

The Office for National Statistics (ONS) – Official UK economic and social data

Census Data collected every 10 years on demographic information

Social Trends – Annual publication – British population and changes in society and lifestyle

Regional Trends – Annual demographic, social and economic data for the UK.… Read more -->

PEST analysis

What’s a PEST analysis?

A PEST analysis is an examination of the Political, Economic, Social and Technological factors that can affect an organisation’s operations – it sits within the macro environment of a business which means that these factors are out of an organisation’s control but they can reveal threats or opportunities facing the organisation.… Read more -->