Digital Tracker May 2010

The Direct Marketing Association’s Digital Tracker published in May 2010 shows that:

  • 60% of the 1,800+ consumers that took part in the study preferred receiving emails that contained money off, followed by 18% who liked free delivery.
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Bluetooth Marketing

Is it legal to contact people by Bluetooth without opt-in consent?

The Information Commissioner’s Office previously said that Bluetooth messages are subject to the Privacy and Electronic Communications Regulations 2003, however, in a press release dated October 2007, it determined that bluetooth is not covered within this guidance.… Read more -->