The Digital Consumer’s Buying Process

As of 2019, just over half the world has access to the internet: close to 4 billion people. Once people get internet access, they’re highly likely to use it to make purchases.… Read more -->

The Online Customer Journey

A customer journey involves the steps a customer takes to complete a conversion.

Conversions vary depending on organisation types and can include signing up for a newsletter as well as completing a sale.

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