The Top 4 Channels For Building An Online Community

Building an online community for your brand is one of the
best ways to reach your consumers and give them a voice.
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Creating an online community: The What, Why and How

Online communities such as forums and for
the most part social media channels have become integrated into our lives over
the past decade, and we now find ourselves not batting an eyelid and speaking
to someone across the globe or communicating with friends and relatives via a
keyboard rather than a telephone (ruling out smartphones of course!).
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Digital Mind Map

This is a great example of the digital world right now. This mind map from segments the digital marketing environment into 8 elements:

  1. Gain market and customer insights
  2. Increase conversions
  3. Get the latest digital news
  4. Google performance and Insight tools
  5. Online webinars for learning
  6. Digital marketing qualifications
  7. Catching user feedback on your website
  8. Find out what the community thinks

The downloadable online version includes fully clickable links and is a real time saver giving you all the websites needed for a digital marketing plan.Read more -->

Digital Media Debate

Earlier this week I attended the Digital Media Debate organized by the Worshipful Company of Marketors and the Worshipful Company of Stationers.… Read more -->


Email marketing is often perceived as being free. That’s not strictly true as it takes time to organise and manage.

I am often asked
•    How do we go about email marketing?… Read more -->

SlideShare Channels

SlideShare has added Channels which are branded spaces on SlideShare for companies and brands.

Some of the early channels are:

  • Microsoft Office has setup a channel focused on parenting topic (project done in collaboration with our partners, Federated Media)
  • Ogilvy has setup a concept channel for Pharma
  • Razorfish Marketing uploads about interactive marketing & technology
  • Pew Internet has shared a lot of their research reports about the internet & internet usage
  • Whitehouse is sharing almost 1000 presentations and documents

Slideshare is also rolling out topical Channels such as Cloud Computing and Social Media.… Read more -->