Investigating the demographics of the readers of the world’s top blogs

Pingdom have carried out some research into who reads the world’s top
blogs which we found interesting:

  • The blog with the biggest share of older readers is The Caucus, with 25% of its readers being older than 64.
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Sources of social and demographic information

The Office for National Statistics (ONS) – Official UK economic and social data http://www.statistics.gov.uk/.

Census Data collected every 10 years on demographic information http://www.statistics.gov.uk/census2001/census2001.asp

Social Trends – Annual publication – British population and changes in society and lifestyle http://www.statistics.gov.uk/downloads/theme_social/Social_Trends39/Social_Trends_39.pdf

Regional Trends – Annual demographic, social and economic data for the UK.… Read more -->