News from the E-business Conference 2009.

Annmarie and I both attended the E-business Conference 2009 at the National B2B Centre in Coventry on Thursday last week. Highlights were:

45 Tips in 45 minutes by Susan Hallam of Hallam Internet Marketing.… Read more -->

Customer Relationship Models

I need some examples of customer relationship models, can you help me?

There are a number of customer relationship models:

  • Loyalty Ladder (Peck et al) relating to customers or clients moving up a ladder (of importance) – Partner, Advocate, Supporter, Customer, Purchaser, Prospect
  • IDIC Approach (Peppers D and Rogers M) – Most Valuable Customers, Second Tier Customers / Most Growable Customers, Below Zero Customer
  • CRM Cycle (Chaffey D and Smith PR) – Attract, Capture Data, Get Close, Embrace Them, Golden Handcuffs
  • The 30 Relationships of Relationship Management (Gummesson) – Classic, Special, Mega, Nano
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Dave Chaffey presentation from the UK National Business-to-Business Centre E-business Conference Sept 2008

Another great presentation from Dave Chaffey – see his website for more eTips.

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eBusiness 2008 – Create your Future Advantage

I attended the eBusiness conference today in Coventry and after the nightmare journey [didn’t know about roadworks on A45 and then the A46 was closed due to an accident so 25% of those attending didn’t show up at all] it was a most interesting event.… Read more -->

Digital Marketing Conference

The CIM Cambridge branch organised the Cambridge Digital Marketing Conference yesterday, 10 July 2008 at Robinson College in Cambridge. A packed audience found out more about social media and the future of marketing as it becomes digital.Read more -->