Content Marketing 101

Most businesses and organisations content marketing is an increasingly important part of an overall marketing strategy. But what exactly is it, and how do you get started?… Read more -->

What is content marketing and why is it important?


A relatively new form of digital marketing, content marketing is the practice of
consistently creating and distributing engaging, useful content with the aim of
attracting a clearly defined audience
.

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Using Pinterest for Business

A newer social media website, Pinterest is a virtual
pinboard useful for visual bookmarking, organisation and content curation. With
shared images gaining on average three times the amount of user engagement as
text only posts, Pinterest should be a key part of your digital marketing
strategy.

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