Codes of Practice

Where can I find codes of conduct for the various marketing disciplines?

Different marketing organisations have different codes. The links here show the different codes relating to marketing in the UK:

Chartered Institute of Marketing’s [CIM] code of practice is within its Royal Charter
http://www.cim.co.uk/MediaStore/AboutCIM/Royal_Charter_and_Bye_laws_2007.pdf

Direct Marketing Association [DMA] has developed several codes of conduct:

Email Marketing Best Practice Guidelines
http://www.dma.org.uk/DocFrame/DocView.asp?id=230

Field Marketing Best Practice Guidelines
http://www.dma.org.uk/shared/lgl_code.asp

Mailing Houses Best Practice in Direct Mail Production
http://www.dma.org.uk/DocFrame/DocView.asp?id=2309

Mobile Marketing Best Practice Guidelines
http://www.dma.org.uk/DocFrame/DocView.asp?id=1897

Direct Marketing Code of Practice
http://www.dma.org.uk/DocFrame/DocView.asp?id=1192

Advertising Standards Authority [ASA] sets the British Code of Advertising, Sales Promotion and Direct Marketing
http://www.asa.org.uk/NR/rdonlyres/A44808F1-1573-482A-A0E5-D8045943DA57/0/The_CAP_Code_Ed11_20070901.pdf

Market Research Society [MRS] sets the MRS Code of Conduct http://www.mrs.org.uk/standards/downloads/code2005.pdf

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