Using emotional appeals to gain social media attention.
When it comes to being effective at social media marketing, those companies that get it right offer something unique and inspiring. Without publishing content and ideas that are different, you get lost in the crowd and do little to inspire people towards your brand. So for motivation that social media marketing does work, here are brands who winning.
#1 – Mr Clean
When it comes to selling household cleaning products, digital marketers are going to have a tough time finding a way to reach customers and actually get them excited about a purchase. Mr Clean did exactly that with their Facebook and Twitter campaign leading up to a Super Bowl advert they launched in 2017. For the week culminating up to the event, they released teaser trailers to get people excited and the final advert quickly went viral as the video found a way to make cleaning ad funny. Within one minute of it airing, it generated 11,700 mentions across all social platforms.
# 2 – Red Letter Days
For many businesses, Mother’s Day offers a huge chance to increase revenue and boost sales early on in the year. But with so much competition, this is easier said than done. To overcome this challenge, Red Letter Days used an emotive campaign that struck the hearts of thousands of mums and daughters across the UK. They offered private giveaways to a select number of deserving mothers. To decide the winners, they asked children to nominate their mothers and say why they thought they should win.
#3 – Nusret Gökçe (aka Salt Bae)
Nusret Gökçe is likely a name that doesn’t ring too many bells, but in terms of social media explosion, few people have seen this kind of immediate fame as this man. He is known now most popularly as Salt Bae, and made his mark online by launching a series of videos that showed him slicing meats to perfection and drizzling them in salt. Female viewers quickly went crazy and he now benefits from this newfound celebrity with a chain of popular Turkish steak houses and Instagram following.
Whether you want to use emotional appeals, comedy or family love, these three brands have demonstrated an ability to reach the hearts of thousands, if not millions, and quickly boost their sales as a result. It should be clear that regardless of whether your product is considered boring, ugly or in an overcrowded market, there are ways to be unique and stand out.