EVOLUTION OF SLOGANS

Often repeated ad infinitum, advertising slogans can make or break a brand. If the motto is clever, simple and above all memorable, the company will reap the benefits and may never change it. If the tagline tanks with the target demographic, so too will sales, meaning the ads get axed. Let’s take a look at advertising slogans through history, along with how they’ve changed – or haven’t.

Slogans
Source: BestMarketingDegrees.org

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